Before getting deep into the ocean of the top reasons for the responsive website we will first know the two functions of the business. Business has only two functions – marketing and innovation. The fact of life especially for all organizations! With the rapid changes in tools and technologies, the web design techniques of today are immensely different from when the first website was published in 1991. And so the concepts have changed which are impacting designers and developers with all newer ideas and newer technologies. And finally, this innovation gave birth to Responsive Web Development! Responsive web design is a hot topic these days and all of the website owners, web developers and designers are becoming interested as it’s a great investment and would also get more conversions from a responsive website!